Chum-is-Fum-Patrick-Star-SpongeBob-SquarePants-Marketing-Campaign-BecauseYouGoogledMe

It May Be Stupid, But It’s Also Dumb

Don’t suffer from the Sprint Framily syndrome. Common symptoms include “wtf,” “ok?” and “uh-huh…”

When asked about his advertising strategy, celebrated marketer, and brilliant slogan-ist, Patrick Star, stated, “well maybe it is stupid, but it’s also dumb.” If you recall, Mr. Star is the creator of the vastly viral marketing campaign, “Chum is Fum.”

We should all heed Mr. Star’s advice, and keep it simple, and stupid.  As long as it still “kinda” makes sense.

Sprint’s new marketing campaign, known as “Meet the Frobinson Family,” has decided to take a slightly different approach. Can anyone explain exactly what this commercial is about?

 

 

The advertising industry is racing to develop commercials ideally suited for recycling as digital content . My history may be off, but Old Spice was the first one. Or at least the first-best-one. I see this commercial as a turning point in advertising:

 

 

This commercial, with its silly premise and attention-grabbing quick-edits, went viral. Quickly. I’d wager as many, or more, people saw this commercial online, than on television.

And since then, every company has tried to replicate its ridiculousness. In today’s digital culture, it’s become more important to create viral content, than quality content. Unfortunately the two are rarely the same.

It’s only a matter of time before companies begin making commercials, in an attempt to pander to the web, specifically about cats…

 

 

Sprint is now hopping on the viral bandwagon. Falling significantly behind Verizon and AT&T in customers, they’re throwing an advertising “Hail Mary.”  The problem isn’t that the commercial is dumb and stupid (it is). It’s that the commercial isn’t clear whom they are targeting.

Is Sprint explaining, via the Frobinson family, that any type of person can be on your plan? Probably. But to whom are they attempting to target? Heads-of-households generally make these types of purchases. Are the dynamic characters resonating with these decision-makers? Can they relate to any of them?

Or is Sprint’s goal to simply create a uniquely confusing commercial? When Old Spice made their “Man on a Horse,” commercial, they were targeting two groups. Young males (with humor), and Mom (with a good-looking male actor). These two groups make up the majority of deodorant purchases. Sprint, however, doesn’t seem to be targeting any person in particular. Not the head-of-household. Not Mom. Nor Dad. Not even teenagers.

If anyone, they seem to be targeting social outcasts and outsiders. And how many friends and family will they have to add to their Framily plan?

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Review Trolls – Disney’s Frozen

Real Talk from Real Trolls – Review Trolls Presents Disney’s Frozen

Emma-Watson-Sofia-Vergaras-Gif-Morph-Strange-UpRoxx-BecauseYouGoogledMe

SHARE if You LIKE – My Libido is Confused

 

In today’s edition of SHARE if You LIKE, the least celebrated curation of topics the internet is already bored with, we’re talking about:

  • A sexually confusing gif of Emma Watson and Sofia Vergara
  • A porn adaptation cleverly titled ‘Sex-Factor’
  • ‘Gaytality’ being a thing
  • And SKITTLES!!!

So sit up, get hyped, and enjoy the most randomly amusing, out-of-context crap from across the interwebs.

 

This Fascinating And Horrifying Emma Watson GIF Will Never Make Sense

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My libido is confused…

 

 Gif of the Day: GoPro Parkour Jump

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“Tank, load the jump program.”

 

‘Simpsons’ to Launch on FXX With 12-Day Marathon

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FXX will air all 552 “The Simpson’s” episodes as a marathon.

 

Outed Duke Porn Star Belle Knox is Going to Judge the Porn Version of ‘The X-Factor’

X-Factor-Porn-Version-Belle-Knox-UpRoxx-FilmDrunk-BecauseYouGoogledMe

The X-Factor just become pants-optionable

 

7 Priceless Items People Sold on eBay

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The Hollywood sign is probably sitting on someone’s front lawn.

 

Ultimate Gay Fighter to change name in response to legal tangle

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“Finish Him” with a ‘Gaytality’ in Ultimate Gay Fighter… no more?

 

 The art of Limpfish

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A picture worth a thousand dollars

 

SKITTLES!!!!

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SKITTLES!!!!

 

Court Reporter Types ‘I Hate My Job’ Over And Over A la ‘The Shining’, Gets Fired Thirty Cases Later

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“All work and no play make Jack hate his job.”

 

How to Win at 5 Classic Board Games

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PRO TIP: Staying in jail as long as possible is the key to getting rich.

Behold the Wacky Twerking Inflatable Tube Girl

SHARE if You LIKE – Wacky Twerking Inflatable Tube Girl

Today’s SHARE if You LIKE featurette, is brought to you by the letter “K.” As in:

Me: “Hey I found some super sweet articles to curate today”

You: “K”

Behold the Wacky Twerking Inflatable Tube Girl

Behold the Wacky Twerking Inflatable Tube Girl

Great Skills. But whether they’re great knife-throwing skills, or CGI-type editing skills, is the real question.

Let the “Old English” meme-fodder begin

Let the “Old English” meme-fodder begin

Big Brother is disgusted by how much you touch yourself on webcam

Big Brother is disgusted by how much you touch yourself on webcam

The fountain of youth comes in a bottle. It’s called Photoshop

The fountain of youth comes in a bottle. It’s called Photoshop

If I were a veterinarian, I’d prescribe cuddles for everything

If I were a veterinarian, I’d prescribe cuddles for everything

Google’s executive chairman, Eric Schmidt, believes we’re all “creative and unpredictable special snowflakes.” #Comforted

Google’s executive chairman, Eric Schmidt, believes we’re all “creative and unpredictable special snowflakes.” #Comforted

King’s Cross Station is looking kinda grimey

King’s Cross Station is looking kinda grimey

Go home, Seahorse, you’re drunk

Go home, Seahorse, you’re drunk

You can now build your own Flappy Bird game. But I can’t be friends with anyone that does.

You can now build your own Flappy Bird game. But I can’t be friends with anyone that does.

The Most Gif-able Music Video in a While

If you haven’t seen it, and don’t worry most haven’t with only 126k views on YouTube, “Fear & Delight” by The Correspondents is the most gif-able music video in quite a while.

It’s simple. Beautiful. Original. Repetitive. Mesmerizing. For a gif, it’s perfect.

Before long, their entire video will be broken up in to viral-sized gifs. Don’t believe me? And why would you, we hardly know each other.

But I’ve taken the time to put out the entire video…as a gallery of gifs.

Why you ask? Because it’s Friday.

The Correspondents - Fear & Delight 1 The Correspondents - Fear & Delight 2

The Correspondents - Fear & Delight 3 The Correspondents - Fear & Delight 4

The Correspondents - Fear & Delight 5 The Correspondents - Fear & Delight 6

The Correspondents - Fear & Delight 7 The Correspondents - Fear & Delight 8

The Correspondents - Fear & Delight 9 The Correspondents - Fear & Delight 10

The Correspondents - Fear & Delight 11 The Correspondents - Fear & Delight 12

The Correspondents - Fear & Delight 13 The Correspondents - Fear & Delight 14

The Correspondents - Fear & Delight 15 The Correspondents - Fear & Delight 16

The Correspondents - Fear & Delight 17 The Correspondents - Fear & Delight 18 The Correspondents - Fear & Delight 19

You can view the video, in its entirety, by clicking here: