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1st World Digital Marketing Problems

 

In essence, we must fail to succeed. – Daniel M. Christensen

What can you learn from reading LinkedIn updates? That everyone is an expert. Regardless of their field, every professional is convinced they must prove they have all the answers. Because of the inherent self-promotional attitude necessary, marketing professionals suffer from this “guru-mentality” at much higher percentages. Every marketer, especially in the digital realm, is convinced their methods will lead to success. They’ve tested, perfected and out-performed all of their peers.

The truth is, however, most digital marketers simply pick-and-choose segments of data, test results and insights to “Frankenstein” their own personal creed. No marketer likes to admit they’re still learning.

Luckily this method works. Too many executives, bosses and decision-makers know too little about the industry. They hear their business must exist online, but don’t know how truly make it grow. They understand social media is culture’s latest “fad,” and believe simply existing on Facebook will grow their business.

They want success, but don’t always believe in investing in true talent. True success comes from true talent. Talent’s the offspring of competition. To compete is to fail. And to fail is to learn. In essence, we must fail to succeed.

But before one can succeed, it is necessary to teach the inexperienced. In today’s corporate environment, all people, regardless of title, must keep social media in their mind. Today, no business-related action lives in isolation. It is crucial to include marketing teams in most business decisions, since each decision affects customers. And marketing teams are often the first point-of-contact for many customers. Whether through social media, email, or online review, customer’s opinions are often first heard by marketing teams.

Unfortunately, too many people are still unsure what digital marketing entails. It’s time we discussed today’s most common misconceptions.

1st World Digital Marketing Problems:

What my Boss thinks I do…

How-I-Met-Your-Mother-Pie-Chart-Favorite-Bars-BecauseYouGoogledMe

 

What my Co-Workers think I do…

Hamster-on-a-Piano-Derek-BecauseYouGoogledMe

 

What the Accounting Department thinks I do…

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What the Web Designer thinks I do…

Zoolander-Files-in-Computer-BecauseYouGoogledMe

 

What the I.T. Guy thinks I do…

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What Google Search thinks I do…

Cats-and-Kitties-BecauseYouGoogledMe

 

What my Customer’s Inbox thinks I do…

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What my Grandmother thinks I do…

Iron-Man-2-Touch-Screen-Scene-BecauseYouGoogledMe

 

What my Friends think I do…

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What my Optometrist thinks I do…

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What Teenagers think I do…

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Recruit Redditors for Your Marketing Needs

The next-great marketer is more likely to come
from Reddit than Harvard.

Whoever created the first The Most Interesting Man in the World meme deserves a cushy job from Dos Equis. Sure, the commercials, created by Euro RSCG Worldwide  went viral themselves. Similar to Chuck Norris, The Most Interesting Man in the World is known for achieving unachievable greatness. With enviable swagger, and perfect poise, The Most Interesting Man in the World is exactly as his name implies.

 

But in recent years, the commercials have trended second to the popular meme. You can’t visit a 9GagCheezburger, or Tickld , without seeing a The Most Interesting Man in the World meme. The setup and punchline are so easy to understand, replicate and share. The meme is likely selling as many Dos Equis beers as any commercial advertising.

Most-Interesting-Man-in-the-World-Best-Example-Paradoxes

Viral marketing is the next evolution of marketing. And similar to other forms of evolution, it occurs gradually, without anyone truly noticing. You may know it better as content marketing. Or social media marketing. But the goal is the same; create memorable content that is shared across the web. In effect, creating brand advocates who actively and openly endorse your message. All the great companies are participating.

From GoDaddy

 

to Old Spice

 

and Taco Bell

 

even Sprint.

 

Their approach is simple. “See our content. Like our content. Share our content.” It’s (relatively) cheap marketing. Turning viewers/users into brand advocates. When a consumer shares a brand’s content with a friend, the brand is receiving a word-of-mouth endorsement, along with forging an additional advertising channel.

Every marketing firm and advertising agency is looking to become the next viral thing. To create the next internet sensation. Unfortunately for them, it usually comes organically.

Like from some sinister looking cat,

 

or an innocent kid on drugs.

 

But sometimes brands have success. Gangnam Style wasn’t an accident. The record label perfectly calculated their marketing strategy. By first building a Korean audience, then gradually promoting Psy on American media networks, they were able to turn Gangnam Style into the most viral video of all-time

 

Devil’s Due, a horror movie, which by all accounts, bombed in the theaters, succeeded in their viral marketing. Unfortunately the movie couldn’t hold up to the “scares,” of their prank video. But the buzz for the opening weekend was huge.

 

In the very near future, it will be the creators of viral content that will become the most successful marketers. These creators understand what the internet is looking for. How to develop it. Promote it. Optimize and share it.

You won’t hear me claiming to be on the level of any of the content creators above, but I do understand the importance of honing the craft. Experimenting. Practicing. Testing. Failing. Learning.

Today I created some content, a gif, to promote an event. SHARE if You LIKE.

Mayweather-vs-Maidana-The-Moment-Mike-Tyson's-Punchout

Chum-is-Fum-Patrick-Star-SpongeBob-SquarePants-Marketing-Campaign-BecauseYouGoogledMe

It May Be Stupid, But It’s Also Dumb

Don’t suffer from the Sprint Framily syndrome. Common symptoms include “wtf,” “ok?” and “uh-huh…”

When asked about his advertising strategy, celebrated marketer, and brilliant slogan-ist, Patrick Star, stated, “well maybe it is stupid, but it’s also dumb.” If you recall, Mr. Star is the creator of the vastly viral marketing campaign, “Chum is Fum.”

We should all heed Mr. Star’s advice, and keep it simple, and stupid.  As long as it still “kinda” makes sense.

Sprint’s new marketing campaign, known as “Meet the Frobinson Family,” has decided to take a slightly different approach. Can anyone explain exactly what this commercial is about?

 

 

The advertising industry is racing to develop commercials ideally suited for recycling as digital content . My history may be off, but Old Spice was the first one. Or at least the first-best-one. I see this commercial as a turning point in advertising:

 

 

This commercial, with its silly premise and attention-grabbing quick-edits, went viral. Quickly. I’d wager as many, or more, people saw this commercial online, than on television.

And since then, every company has tried to replicate its ridiculousness. In today’s digital culture, it’s become more important to create viral content, than quality content. Unfortunately the two are rarely the same.

It’s only a matter of time before companies begin making commercials, in an attempt to pander to the web, specifically about cats…

 

 

Sprint is now hopping on the viral bandwagon. Falling significantly behind Verizon and AT&T in customers, they’re throwing an advertising “Hail Mary.”  The problem isn’t that the commercial is dumb and stupid (it is). It’s that the commercial isn’t clear whom they are targeting.

Is Sprint explaining, via the Frobinson family, that any type of person can be on your plan? Probably. But to whom are they attempting to target? Heads-of-households generally make these types of purchases. Are the dynamic characters resonating with these decision-makers? Can they relate to any of them?

Or is Sprint’s goal to simply create a uniquely confusing commercial? When Old Spice made their “Man on a Horse,” commercial, they were targeting two groups. Young males (with humor), and Mom (with a good-looking male actor). These two groups make up the majority of deodorant purchases. Sprint, however, doesn’t seem to be targeting any person in particular. Not the head-of-household. Not Mom. Nor Dad. Not even teenagers.

If anyone, they seem to be targeting social outcasts and outsiders. And how many friends and family will they have to add to their Framily plan?

Behold the Wacky Twerking Inflatable Tube Girl

SHARE if You LIKE – Wacky Twerking Inflatable Tube Girl

Today’s SHARE if You LIKE featurette, is brought to you by the letter “K.” As in:

Me: “Hey I found some super sweet articles to curate today”

You: “K”

Behold the Wacky Twerking Inflatable Tube Girl

Behold the Wacky Twerking Inflatable Tube Girl

Great Skills. But whether they’re great knife-throwing skills, or CGI-type editing skills, is the real question.

Let the “Old English” meme-fodder begin

Let the “Old English” meme-fodder begin

Big Brother is disgusted by how much you touch yourself on webcam

Big Brother is disgusted by how much you touch yourself on webcam

The fountain of youth comes in a bottle. It’s called Photoshop

The fountain of youth comes in a bottle. It’s called Photoshop

If I were a veterinarian, I’d prescribe cuddles for everything

If I were a veterinarian, I’d prescribe cuddles for everything

Google’s executive chairman, Eric Schmidt, believes we’re all “creative and unpredictable special snowflakes.” #Comforted

Google’s executive chairman, Eric Schmidt, believes we’re all “creative and unpredictable special snowflakes.” #Comforted

King’s Cross Station is looking kinda grimey

King’s Cross Station is looking kinda grimey

Go home, Seahorse, you’re drunk

Go home, Seahorse, you’re drunk

You can now build your own Flappy Bird game. But I can’t be friends with anyone that does.

You can now build your own Flappy Bird game. But I can’t be friends with anyone that does.

When obtaining a mint condition Big Foot, be sure to seal it in a glass case to ensure its protection.

BREAKING: Big Foot is Real. Maybe.

BREAKING: Big Foot is Real. Maybe.

When obtaining a mint condition Big Foot, be sure to seal it in a glass case to ensure its protection.