How-I-Met-Your-Mother-Pie-Chart-Favorite-Bars-BecauseYouGoogledMe

1st World Digital Marketing Problems

 

In essence, we must fail to succeed. – Daniel M. Christensen

What can you learn from reading LinkedIn updates? That everyone is an expert. Regardless of their field, every professional is convinced they must prove they have all the answers. Because of the inherent self-promotional attitude necessary, marketing professionals suffer from this “guru-mentality” at much higher percentages. Every marketer, especially in the digital realm, is convinced their methods will lead to success. They’ve tested, perfected and out-performed all of their peers.

The truth is, however, most digital marketers simply pick-and-choose segments of data, test results and insights to “Frankenstein” their own personal creed. No marketer likes to admit they’re still learning.

Luckily this method works. Too many executives, bosses and decision-makers know too little about the industry. They hear their business must exist online, but don’t know how truly make it grow. They understand social media is culture’s latest “fad,” and believe simply existing on Facebook will grow their business.

They want success, but don’t always believe in investing in true talent. True success comes from true talent. Talent’s the offspring of competition. To compete is to fail. And to fail is to learn. In essence, we must fail to succeed.

But before one can succeed, it is necessary to teach the inexperienced. In today’s corporate environment, all people, regardless of title, must keep social media in their mind. Today, no business-related action lives in isolation. It is crucial to include marketing teams in most business decisions, since each decision affects customers. And marketing teams are often the first point-of-contact for many customers. Whether through social media, email, or online review, customer’s opinions are often first heard by marketing teams.

Unfortunately, too many people are still unsure what digital marketing entails. It’s time we discussed today’s most common misconceptions.

1st World Digital Marketing Problems:

What my Boss thinks I do…

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What my Co-Workers think I do…

Hamster-on-a-Piano-Derek-BecauseYouGoogledMe

 

What the Accounting Department thinks I do…

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What the Web Designer thinks I do…

Zoolander-Files-in-Computer-BecauseYouGoogledMe

 

What the I.T. Guy thinks I do…

Hackers-I-Want-a-Cookie-BecauseYouGoogledMe

 

What Google Search thinks I do…

Cats-and-Kitties-BecauseYouGoogledMe

 

What my Customer’s Inbox thinks I do…

Hoarding-Burried-Alive-Newspapers-BecauseYouGoogledMe

 

What my Grandmother thinks I do…

Iron-Man-2-Touch-Screen-Scene-BecauseYouGoogledMe

 

What my Friends think I do…

South-Park-World-of-Warcraft-BecauseYouGoogledMe

 

What my Optometrist thinks I do…

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What Teenagers think I do…

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The Voice of A Working Progress...

The Voice of A Working Progress…

I hate the sound of my voice. I still have no idea how my own voicemail sounds. I don’t want to hear it. The reality of my voice isworse than whatever it is I hear when I speak. To anyone that’s ever heard me, I apologize.

Regardless how it sounds, I’m glad I have one. My limited hand dexterity wouldn’t allow me to hold a full conversation in sign language (sorry ladies).

Hearing your voice is one thing. Finding your voice is something else altogether. What should your voice sound like? What will it say? How will it say it?

As I started my journey through the un-filtered landscape of digital marketing, At first, I simply wanted to be present. I hoped to experiment. Learn, Evolve. Improve. So I started creating and curating. Spreading content across as many platforms possible. I was a machine possessed. On a mission to spread like a virus.

But, as I look back at my work, I notice the mistakes. The gaps in optimization. The lack of quality engagement. I see all the content I marketed, and understand it had no voice. Not unifying message. My voice sounds terrible.

One post was a self-created gif. Another was a link for better SEO. I wrote about a trending sub-reddit one day. The next was about networking on LinkedIn. I’d gain a follower because of a meme I created, then lose them because my next curation had nothing to do with what interested them in the first place.

In the process, I’ve learned my content needs a voice. And it won’t involve speaking to anyone specifically.

My day-to-day responsibilities are overwhelming in scope. I’m a hybrid-marketer. I practice, research and implement a multitude of marketing components. Webmaster. SEO. Social media. Content creation. Content curation. Copywriting. Networking. Email marketing. Direct marketing. Digital marketing. Traditional marketing. Guerilla marketing. Promotions. Public relations. Google AdWords. Social media advertising. Print advertising. And so on. And so on.

As I compiled a list of articles I read, presentations I download, pages I shared, media I created, accounts I followed, etc., I heard my voice.

I’m A Working Progress…

I represent the evolution and growth of a digital marketer. A trial-by-fire experiment, from creation and curation, to implementation and optimization. My hat collection is expansive, and I wear all of them daily.

My guess is I’m not alone.

I can’t focus on any one of these aspects. Not for long, anyhow. My mind, like my to-do list, jumps from topic to topic. I’m the profile of a multitasker.

So follow me, as I experiment. Share the things I like. Curate the content of interest. And if the voice you hear today isn’t interesting, understand it’ll talk about something else tomorrow.

Digital Marketing Cover Letter

My professional beliefs, in three quotes:

“It is less expensive to gain repeat business than it is to attract new business.”

– Daniel M. Christensen

“Be the change that you wish to see in the world.”

– Gandhi

“The more you know, the more you know you don’t know, you know.”

– Daniel M. Christensen

 

The next great marketing frontier is web-based. And in the digital landscape, content reigns. Brands that incorporate content strategy and creation within their marketing campaigns will succeed. 21st century marketing will require funding a team of both experts and experimenters. Working synergistically.  Creating, promoting and sharing original content. These teams will curate trending content and build engagement with an audience of new and existing demographics. Inbound marketing will dominate the marketing plans of our future.

 

Traditions are comforting. The old way of doing things is easy to plan, measure and automate. Traditional marketing, perfected through years of innovation by thought-leaders, is a bubble waiting to burst. The consequence of businesses dragging their feet into the 21st century is being “unliked,” “unfollowed” or “downvoted.” To pun it another way, there are businesses buying postage when their customers are emailing, or investing in CDs when their demos are streaming Pandora.

 

I represent the last generation to equally split my youth between pre and post internet. I recall a time before cell phones and PCs. I’m from the era when AOL was THE internet. This hybrid development (part traditional, part digital) provides me with a unique perspective on the internet. I represent the last generation to write an equal number of reports utilizing an encyclopedia as Wikipedia.

 

My education and work experience are unique. I studied marketing, advertising and public relations. Then graduated with a B.A. in Communications. After I pursued a career in network engineering and desktop support. My technical, communication and problem solving skills promoted me through the I.T. industry. When I began work at Zimmerman Advertising, as a network engineer, I seized the opportunity to return to my passion for marketing/advertising, after 7 years.

 

To be perfectly candid, I won’t be the right candidate for every company. But to those in belief that: (1) a digital marketing revolution is unfolding, (2) content will evolve to be the media of marketing, and (3) inbound marketing and social engagement will increase business… let’s chat.

Founder, CEO & CMO of BecauseYouGoogledMe (BYGM)

Summary:

The creator of a digital brand. Because digital marketing experience gets lost in resume translation, I’ve created a viral portfolio of my work. To best illustrate my experience, I’ve built a digital brand. Because one day you’ll Google what I’ve done. So, BecauseYouGoogledMe, Here I Am.

Responsibilities:

As the Founder, CEO and CMO of BecauseYouGoogledMe (BYGM), I am responsible for building a digital reputation, engaging on social media, creating original content, sharing relevant industry articles, promoting organic virality, developing branded messages and constructing optimized platforms.

The following titles can be listed to define the multiple roles of my responsibility. However, digital marketers will soon be expected to master each of these jobs in synergy.

  • Director of Digital Marketing
  • Brand Manager
  • Content Producer
  • Content Curator
  • Social Media Specialist
  • New Media Producer
  • Online Reputation Manager
  • Webmaster
  • Web Analytics Manager
  • SEO Specialist
  • Art Director
  • Copywriter
  • Graphic Artist

Brand Overview:

BecauseYouGoogledMe (BYGM) is a brand focused on creating and curating digital content. The brand mission is to organically build engagement, develop viral content and promote search optimization.

Experimentation , innovation and creativity are encouraged. The brand’s target demographics are evolving, as the audience and cultural trends direct content production. BYGM is run with a skeleton crew, who moonlights as a one-man department.

Social Bio:

BecauseYouGoogledMe, Here I Am. A Working Progress… A Socially Awkward Content Creator & Digital Curator. “Always Save Your Work.” SHARE if You LIKE.