When obtaining a mint condition Big Foot, be sure to seal it in a glass case to ensure its protection.
Which came first? The Puppy Bowl or the Keyboard Cat? Before you Google this rhetorical question, allow me to admit I am asking metaphorically.
The Puppy Bowl X received 13.5 million viewers . It’s not hard to understand why.
In the 7 years the Keyboard Cat has been viral, it’s received over 34 million views on YouTube. There is no pinpointing exactly how many total views the video has across media platforms.
But the Puppy Bowl received over 1/3rd the total views Keyboard Cat has, in just a single day.
What’s obvious is people love animals (Shocking!).
Which came first, though, our fascination with our pets, or the popularity of them on the internet? If the Puppy Bowl was broadcast during the 50s, in black and white, would it receive the same ratings?
No one questions our pet obsession, but why are kitty pics, dog videos and cat memes amongst the most popular form of content on the web?
How about an experiment? I triple-dog dare you to not watch this gif at least twice…
My belief is it’s a deep-seated psychological crutch. Our News Feed, Home Pages and Inboxes are filled with bad news. Terrorism, war, depression. We see it every day of our lives. We go to work or school, and our days are filled with medial tasks we’d rather not do. I don’t believe I’m the first person to remind you, life is hard.
But our pets make us happy. Cat or dog, when we get home, our pet(s) always love us. Greet us. Comfort us. We love our pets, because above all else, they love us. Even when the rest of the world appears not to. Pets are one of the most fundamental similarities we all share as people.
So when we get home and turn on our computer, the cat meme or puppy video relieves our stress. Even if we don’t have a pet, we all mostly love animals. Or at least, the people worth knowing all love animals.
So we share animal media because it’s easy to do, makes us smile, and involves no thinking whatsoever. We have always loved our pets, but the internet has allowed us to more easily share this love. Feel comfortable swooning. Announce our obsession in anonymity. Relate to others that share our obsession. We feel connected to the world, and the people of it, because we are comforted by the fact other people share our interest.
So in conclusion, I suppose I don’t really have one. But I leave you with this scene from “The Wackness” about people that don’t like dogs. Consider it the best 30 seconds of advice you’ll ever receive.
Oh, and P.S. ~ Cheezburger
There’s an urban legend about the origin of the middle finger. According to lore, the French would cut off the middle finger of Englishman after defeat. The English longbow, made from the yew tree, was the ultimate weapon of the time. Once the middle finger was removed, the English would be unable to pluck the bow. However, as the story goes, when an Englishman defeated a Frenchman, they would stand above them, with middle finger extended. “I can still,” he would declare, “pluck yew. PLUCK YEW!”
The middle finger has evolved to become one of the most recognizable and versatile non-verbal words in our language (and I’d assume other languages as well, though I speak none of them). The middle finger can communicate the entire spectrum of emotions. Perfect for most every situation.
Here’s a list of the many underused uses of our most versatile finger:
When you’re annoyed
aka: When someone giggles after I mention I’ve been to Band Camp
To let your finger say what your mouth cannot
Just playing around
To stick it to the man (behind his back)
To rebel against authority
As an exclamation to your point
To get the last word
When you no longer have to give a shit
When you’ve just had enough already
To say ‘bye’ to a best friend
When you’re wrong and still don’t G.A.F.
You absolutely love your children, but sometimes…
If you’re suffering from creator’s block
When you’re all thinking the same thing
Despite the results, you know you’re right
To let the people know how you really feel
When you can’t really be that mad
You’ve got nothing to lose
To tell the world exactly how you feel
When you’re cold, and wet, and tired
When you can finally say how you really feel
When you know you’re wrong but won’t admit it
When they couldn’t hear your insult
When you’re too tired to argue
Just minding your business and someone interrupts
To politely declare your irritation
It was a Photoshop kind-of-day. Here’s a collection of random pics, memes and gifs I created today, or my own amusement. Enjoy!
“A birthday wish from a stranger is worth double” – Happy Birthday Patton Oswalt
My professional beliefs, in three quotes:
“It is less expensive to gain repeat business than it is to attract new business.”
– Daniel M. Christensen
“Be the change that you wish to see in the world.”
“The more you know, the more you know you don’t know, you know.”
– Daniel M. Christensen
The next great marketing frontier is web-based. And in the digital landscape, content reigns. Brands that incorporate content strategy and creation within their marketing campaigns will succeed. 21st century marketing will require funding a team of both experts and experimenters. Working synergistically. Creating, promoting and sharing original content. These teams will curate trending content and build engagement with an audience of new and existing demographics. Inbound marketing will dominate the marketing plans of our future.
Traditions are comforting. The old way of doing things is easy to plan, measure and automate. Traditional marketing, perfected through years of innovation by thought-leaders, is a bubble waiting to burst. The consequence of businesses dragging their feet into the 21st century is being “unliked,” “unfollowed” or “downvoted.” To pun it another way, there are businesses buying postage when their customers are emailing, or investing in CDs when their demos are streaming Pandora.
I represent the last generation to equally split my youth between pre and post internet. I recall a time before cell phones and PCs. I’m from the era when AOL was THE internet. This hybrid development (part traditional, part digital) provides me with a unique perspective on the internet. I represent the last generation to write an equal number of reports utilizing an encyclopedia as Wikipedia.
My education and work experience are unique. I studied marketing, advertising and public relations. Then graduated with a B.A. in Communications. After I pursued a career in network engineering and desktop support. My technical, communication and problem solving skills promoted me through the I.T. industry. When I began work at Zimmerman Advertising, as a network engineer, I seized the opportunity to return to my passion for marketing/advertising, after 7 years.
To be perfectly candid, I won’t be the right candidate for every company. But to those in belief that: (1) a digital marketing revolution is unfolding, (2) content will evolve to be the media of marketing, and (3) inbound marketing and social engagement will increase business… let’s chat.
If you haven’t seen it, and don’t worry most haven’t with only 126k views on YouTube, “Fear & Delight” by The Correspondents is the most gif-able music video in quite a while.
It’s simple. Beautiful. Original. Repetitive. Mesmerizing. For a gif, it’s perfect.
Before long, their entire video will be broken up in to viral-sized gifs. Don’t believe me? And why would you, we hardly know each other.
But I’ve taken the time to put out the entire video…as a gallery of gifs.
Why you ask? Because it’s Friday.
You can view the video, in its entirety, by clicking here: