I hate the sound of my voice. I still have no idea how my own voicemail sounds. I don’t want to hear it. The reality of my voice isworse than whatever it is I hear when I speak. To anyone that’s ever heard me, I apologize.
Regardless how it sounds, I’m glad I have one. My limited hand dexterity wouldn’t allow me to hold a full conversation in sign language (sorry ladies).
Hearing your voice is one thing. Finding your voice is something else altogether. What should your voice sound like? What will it say? How will it say it?
As I started my journey through the un-filtered landscape of digital marketing, At first, I simply wanted to be present. I hoped to experiment. Learn, Evolve. Improve. So I started creating and curating. Spreading content across as many platforms possible. I was a machine possessed. On a mission to spread like a virus.
But, as I look back at my work, I notice the mistakes. The gaps in optimization. The lack of quality engagement. I see all the content I marketed, and understand it had no voice. Not unifying message. My voice sounds terrible.
One post was a self-created gif. Another was a link for better SEO. I wrote about a trending sub-reddit one day. The next was about networking on LinkedIn. I’d gain a follower because of a meme I created, then lose them because my next curation had nothing to do with what interested them in the first place.
In the process, I’ve learned my content needs a voice. And it won’t involve speaking to anyone specifically.
My day-to-day responsibilities are overwhelming in scope. I’m a hybrid-marketer. I practice, research and implement a multitude of marketing components. Webmaster. SEO. Social media. Content creation. Content curation. Copywriting. Networking. Email marketing. Direct marketing. Digital marketing. Traditional marketing. Guerilla marketing. Promotions. Public relations. Google AdWords. Social media advertising. Print advertising. And so on. And so on.
As I compiled a list of articles I read, presentations I download, pages I shared, media I created, accounts I followed, etc., I heard my voice.
I’m A Working Progress…
I represent the evolution and growth of a digital marketer. A trial-by-fire experiment, from creation and curation, to implementation and optimization. My hat collection is expansive, and I wear all of them daily.
My guess is I’m not alone.
I can’t focus on any one of these aspects. Not for long, anyhow. My mind, like my to-do list, jumps from topic to topic. I’m the profile of a multitasker.
So follow me, as I experiment. Share the things I like. Curate the content of interest. And if the voice you hear today isn’t interesting, understand it’ll talk about something else tomorrow.