Digital Marketing Cover Letter

My professional beliefs, in three quotes:

“It is less expensive to gain repeat business than it is to attract new business.”

– Daniel M. Christensen

“Be the change that you wish to see in the world.”

– Gandhi

“The more you know, the more you know you don’t know, you know.”

– Daniel M. Christensen

 

The next great marketing frontier is web-based. And in the digital landscape, content reigns. Brands that incorporate content strategy and creation within their marketing campaigns will succeed. 21st century marketing will require funding a team of both experts and experimenters. Working synergistically.  Creating, promoting and sharing original content. These teams will curate trending content and build engagement with an audience of new and existing demographics. Inbound marketing will dominate the marketing plans of our future.

 

Traditions are comforting. The old way of doing things is easy to plan, measure and automate. Traditional marketing, perfected through years of innovation by thought-leaders, is a bubble waiting to burst. The consequence of businesses dragging their feet into the 21st century is being “unliked,” “unfollowed” or “downvoted.” To pun it another way, there are businesses buying postage when their customers are emailing, or investing in CDs when their demos are streaming Pandora.

 

I represent the last generation to equally split my youth between pre and post internet. I recall a time before cell phones and PCs. I’m from the era when AOL was THE internet. This hybrid development (part traditional, part digital) provides me with a unique perspective on the internet. I represent the last generation to write an equal number of reports utilizing an encyclopedia as Wikipedia.

 

My education and work experience are unique. I studied marketing, advertising and public relations. Then graduated with a B.A. in Communications. After I pursued a career in network engineering and desktop support. My technical, communication and problem solving skills promoted me through the I.T. industry. When I began work at Zimmerman Advertising, as a network engineer, I seized the opportunity to return to my passion for marketing/advertising, after 7 years.

 

To be perfectly candid, I won’t be the right candidate for every company. But to those in belief that: (1) a digital marketing revolution is unfolding, (2) content will evolve to be the media of marketing, and (3) inbound marketing and social engagement will increase business… let’s chat.

Founder, CEO & CMO of BecauseYouGoogledMe (BYGM)

Summary:

The creator of a digital brand. Because digital marketing experience gets lost in resume translation, I’ve created a viral portfolio of my work. To best illustrate my experience, I’ve built a digital brand. Because one day you’ll Google what I’ve done. So, BecauseYouGoogledMe, Here I Am.

Responsibilities:

As the Founder, CEO and CMO of BecauseYouGoogledMe (BYGM), I am responsible for building a digital reputation, engaging on social media, creating original content, sharing relevant industry articles, promoting organic virality, developing branded messages and constructing optimized platforms.

The following titles can be listed to define the multiple roles of my responsibility. However, digital marketers will soon be expected to master each of these jobs in synergy.

  • Director of Digital Marketing
  • Brand Manager
  • Content Producer
  • Content Curator
  • Social Media Specialist
  • New Media Producer
  • Online Reputation Manager
  • Webmaster
  • Web Analytics Manager
  • SEO Specialist
  • Art Director
  • Copywriter
  • Graphic Artist

Brand Overview:

BecauseYouGoogledMe (BYGM) is a brand focused on creating and curating digital content. The brand mission is to organically build engagement, develop viral content and promote search optimization.

Experimentation , innovation and creativity are encouraged. The brand’s target demographics are evolving, as the audience and cultural trends direct content production. BYGM is run with a skeleton crew, who moonlights as a one-man department.

Social Bio:

BecauseYouGoogledMe, Here I Am. A Working Progress… A Socially Awkward Content Creator & Digital Curator. “Always Save Your Work.” SHARE if You LIKE.

The Digital Brand Paradigm

I abide by a certain business theory, which states, “it is less expensive to gain repeat business than it is to attract new business.” I use this concept as the model for most of my marketing endeavors. Marketing to a new customer can often feel as effective as dropping flyers from a helicopter and hoping someone picks one up. Demos, metrics and focus groups help filter the message, and suggest which broadcast mediums will be the most beneficial. But, at best, it’s all just an educated gamble.

 Engaging a new customer to the point of convincing them to pick up the phone, drive to the store, or open their wallet, is troubling challenge. The main problem is overcoming the new customer’s HDTBM mentality (How Does This Benefit Me). On the other hand, a customer who has personal experience with your business is easier to persuade. Even if the experience is negative, you, as the marketer, can concentrate on selling, not explaining.

 In today’s world, one filled with instant-access and social channels, this theory must be considered. People don’t engage with your businesses’ social media if they don’t know who you are or what you sell. Customers Like, Follow or Share your business page because they know you, and ideally speaking, already like you. To excel through these mediums, however, it is essential to routinely build your brand. Your brand should be your identity. Your voice. It shouldn’t be your platform for selling, but your pulpit for reinforcing why people should buy from you.

 Building a brand is not something you set up on a conference call. It can’t simply be implemented into your logo or tagline. Building a brand requires daily reinforcement and customer engagement. It entails designing a unified personality across all your business channels. From social media, to print ads, and even in-store interactions. One voice. One identity. With so many responsibilities and demands in business, it is often difficult to assemble all the key people and agree upon one voice. But failure to do so is detrimental to long-term success.

Whether a customer calls, walks in to your business, visits your webpage, or likes a post, they should be greeted with the same