1st World Digital Marketing Problems

 

In essence, we must fail to succeed. – Daniel M. Christensen

What can you learn from reading LinkedIn updates? That everyone is an expert. Regardless of their field, every professional is convinced they must prove they have all the answers. Because of the inherent self-promotional attitude necessary, marketing professionals suffer from this “guru-mentality” at much higher percentages. Every marketer, especially in the digital realm, is convinced their methods will lead to success. They’ve tested, perfected and out-performed all of their peers.

The truth is, however, most digital marketers simply pick-and-choose segments of data, test results and insights to “Frankenstein” their own personal creed. No marketer likes to admit they’re still learning.

Luckily this method works. Too many executives, bosses and decision-makers know too little about the industry. They hear their business must exist online, but don’t know how truly make it grow. They understand social media is culture’s latest “fad,” and believe simply existing on Facebook will grow their business.

They want success, but don’t always believe in investing in true talent. True success comes from true talent. Talent’s the offspring of competition. To compete is to fail. And to fail is to learn. In essence, we must fail to succeed.

But before one can succeed, it is necessary to teach the inexperienced. In today’s corporate environment, all people, regardless of title, must keep social media in their mind. Today, no business-related action lives in isolation. It is crucial to include marketing teams in most business decisions, since each decision affects customers. And marketing teams are often the first point-of-contact for many customers. Whether through social media, email, or online review, customer’s opinions are often first heard by marketing teams.

Unfortunately, too many people are still unsure what digital marketing entails. It’s time we discussed today’s most common misconceptions.

1st World Digital Marketing Problems:

What my Boss thinks I do…

How-I-Met-Your-Mother-Pie-Chart-Favorite-Bars-BecauseYouGoogledMe

 

What my Co-Workers think I do…

Hamster-on-a-Piano-Derek-BecauseYouGoogledMe

 

What the Accounting Department thinks I do…

The-Joker-Burns-Money-Stack-BecauseYouGoogledMe

 

What the Web Designer thinks I do…

Zoolander-Files-in-Computer-BecauseYouGoogledMe

 

What the I.T. Guy thinks I do…

Hackers-I-Want-a-Cookie-BecauseYouGoogledMe

 

What Google Search thinks I do…

Cats-and-Kitties-BecauseYouGoogledMe

 

What my Customer’s Inbox thinks I do…

Hoarding-Burried-Alive-Newspapers-BecauseYouGoogledMe

 

What my Grandmother thinks I do…

Iron-Man-2-Touch-Screen-Scene-BecauseYouGoogledMe

 

What my Friends think I do…

South-Park-World-of-Warcraft-BecauseYouGoogledMe

 

What my Optometrist thinks I do…

Clockwork-Orange-Treatment-Scene-BecauseYouGoogledMe

 

What Teenagers think I do…

A-Night-at-the-Roxbury-BecauseYouGoogledMe

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